Cernio — Business Intelligence Document Suite
Created: 2026-03-25 Author: Alex (Founder) + Claude Opus 4.6 Purpose: Comprehensive business model documentation for investor presentations and Product Manager knowledge base Total: 7 documents + this index
Document Index
| # | Document | Content | Key Metrics |
|---|---|---|---|
| 01 | Business Model Canvas | Value proposition, customer segments, channels, revenue streams, key resources, cost structure, competitive positioning | 10 sections, full BMC |
| 02 | Revenue & Cost Structure | Pricing model, plan limits, credit economy, unit economics, break-even analysis, expansion opportunities | 85-90% gross margin, break-even at 1-2 Pro users |
| 03 | Financial Projections | 3/6/12-month and 3-year projections, MRR growth, cash flow, sensitivity analysis, scenario comparison | 180K Y2, $492K Y3 (base) |
| 04 | SWOT Analysis | Market-validated strengths, weaknesses, opportunities, threats with web research data (March 2026) | 5S, 5W, 6O, 6T + cross-strategies |
| 05 | ROI Scoring & Investor Metrics | TAM/SAM/SOM, CAC/LTV, gross margin analysis, investor ROI scorecard, Rule of 40, return scenarios | TAM $1.77B+, LTV:CAC 14x+, Score 77% |
| 06 | Investor Analysis | Pitch summary, funding paths, valuation framework, dilution scenarios, pitch deck outline, exit scenarios | Bootstrap recommended, raise at Month 6 if needed |
| 07 | Production Simulation | Infrastructure simulation at 10/50/200/1K users, AI cost modeling, scaling roadmap, breakpoint analysis | Margin improves 87% → 93% at scale |
Quick Reference: What Do You Need?
| If You Need… | Read This |
|---|---|
| ”What does this company do?“ | 01 — Business Model Canvas, Section 1 (Value Proposition) |
| “How does it make money?“ | 02 — Revenue & Cost Structure |
| ”Show me the numbers” | 03 — Financial Projections |
| ”What are the risks?“ | 04 — SWOT Analysis |
| ”Is this a good investment?“ | 05 — ROI Scoring |
| ”Should I raise funding?“ | 06 — Investor Analysis |
| ”Can the tech scale?“ | 07 — Production Simulation |
| ”What’s the competition?“ | 04 — SWOT, Section: Threats + 01 — BMC, Section 9 |
| ”What’s the market size?“ | 05 — ROI Scoring, Sections 1-3 (TAM/SAM/SOM) |
| “What’s the exit path?“ | 06 — Investor Analysis, Section 8 |
One-Page Summary (For Quick Reads)
Cernio is an AI-powered B2B buyer discovery platform that replaces 3-4 hours of manual research with 30-second AI-powered discovery — for any product, any market, worldwide. Primary segment: exporters and international sales teams. Market: $1.77-3.0B TAM (2.5M+ B2B exporters globally), no AI-native competitor in B2B buyer discovery. 1.2M+ exporters in US+EU+Turkey as initial reach. Economics: 85-90% gross margin, ~18/mo fixed infrastructure. Break-even from first paying customer. Projections (Base Case):- Year 1: 8K MRR
- Year 2: 25K MRR
- Year 3: 50K MRR ($600K ARR)
Using This Suite as a PM Knowledge Base
These documents are designed to serve as a knowledge base for a Product Manager (human or AI) making decisions about Cernio. Here’s how:Decision Framework
| Decision Type | Primary Document | Supporting Documents |
|---|---|---|
| Pricing changes | 02 (Revenue & Cost) | 03 (impact on projections), 05 (impact on LTV/CAC) |
| Feature prioritization | 01 (Value Proposition) | 04 (which strengths to reinforce, which weaknesses to address) |
| Go-to-market moves | 01 (Channels), 04 (Opportunities) | 06 (investor timeline implications) |
| Infrastructure decisions | 07 (Production Simulation) | 02 (cost impact), 03 (margin impact) |
| Hiring decisions | 06 (Use of Funds) | 03 (when revenue supports it), 04 (W1: solo builder risk) |
| Competitive response | 04 (SWOT) | 01 (positioning), 05 (market size defense) |
| Fundraising | 06 (Investor Analysis) | 05 (ROI scorecard), 03 (traction proof) |
Updating This Suite
These documents reflect a snapshot at v0.74 (pre-beta, March 2026). They should be updated at:| Trigger | What to Update |
|---|---|
| Beta launch (Aug 2026) | 03 (actual vs projected), 04 (validated/invalidated assumptions) |
| First revenue (Nov 2026) | 02 (actual pricing), 03 (actual MRR), 05 (actual CAC/LTV) |
| 100 paying customers | All documents — full refresh with real data |
| Major pivot or new feature | 01 (value prop), 02 (revenue model), 03 (projections) |
| Fundraise decision | 06 (current terms), 05 (current scorecard) |
Related Documents
| Document | Location | Relationship |
|---|---|---|
| Founder Handbook (Bible) | docs/handbook/INDEX.md | Source of truth for product vision, all 297 chapters |
| Strategy Documents | docs/strategy/INDEX.md | 8 system architecture decisions (Ring 1-4) |
| TODO | docs/TODO.md | 106 atomic tasks with Ring priority |
| Hetzner VPS Migration Plan | docs/claude-hetzner-vps-plan.md | Infrastructure deployment details |
| Master PRD | docs/MASTER_PRD.md | Product requirements document |
| Architecture | docs/architecture.md | Technical architecture overview |